Recent Work: DebtIQ™

Problem / Context
American consumers hold over $1 trillion in credit card debt, much of it at high interest rates. Members needed a clear, easy way to understand their balances, explore payment strategies, and build momentum toward becoming debt-free.

My Role
I led the end-to-end product design for DebtIQ™ across iOS, Android, mobile web, and desktop web over a six-month period. I collaborated with product managers, engineers, and researchers to translate complex financial data into a user-friendly experience.

Process

Conducted competitive analysis and member interviews to identify pain points.
Designed flows for seamless card linking and onboarding.
Prototyped and tested payment strategies to ensure clarity and trust.
Iterated on visual design and interaction models to work consistently across platforms.

Solution
DebtIQ™ gives members control of their debt with features such as:

One-tap activation and linking of all credit cards
Real-time balances, due dates, and interest rates
Personalized repayment strategies (Avalanche, Snowball, Credit Score Boost)
Automated reminders and credit score alerts
Interactive debt-paydown calculators and automated card payments

Impact
The public beta launched in Q2 2024, providing members with actionable tools to reduce high-interest debt. Early adoption validated the need for a holistic, transparent debt-management experience within the LendingClub ecosystem and led to a 41% increase in logins for Mobile users after activating DebtIQ™.

Below are artifacts and motion explorations from the project

Figma Prototype

Animations & Motion Design

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